A well-optimized site for search engines (SEO) is a site that brings traffic, and a site that brings traffic is a site that brings customers, even many customers. In short, this is why more and more entrepreneurs are giving more and more important to SEO promotion.
Whether you are in charge of optimizing the site, or you will turn to a specialist or an agency that offers SEO services, this 5-step journey will take you to the level where you know what to do or what to ask for.
SEO optimization is divided into two major segments:
- Website optimization itself, called by on-page SEO specialists and
- Site promotion, respectively, off-page SEO optimization.
SEO On page
A site has a chance to reach the first page for keywords searched by customers in Google only if it is of good quality and well-optimized; in other words, it must be useful, interesting, and easy to use and navigate. Here are 5 steps to optimized site (SEO).
Steps 1 – Identify those keywords that are relevant to your business.
It is the first step, and you should have done it before you designed the site. Your site needs to be optimized for those keywords that your customers search on Google.
If you haven’t done this, it’s not too late. Think about those terms that are relevant to your business and optimize your site pages for them.
Step 2 – Make a site optimized for mobile devices
More and more internet users are using mobile phones and tablets to surf the internet. This is considerable traffic, which can also benefit your site.
Google has also released an update which favours those websites that are well-optimized for mobile devices. So make sure your site loads easily, without any errors, and is not just easy to use on PCs.
Step 3 – add only quality content, well-structured and organized
Publish on the site only quality content, interesting, and useful to readers. If the last two attributes are relative, at least make sure that your site’s texts are unique, that they do not appear on other sites. Also, avoid keyword stuffing on one page (keyword stuffing), as you’ll end up in the Google results for those keywords. Not only does this make it terribly annoying to read material, but there is a Google penalty specially created to combat this practice.
Last but not least, make sure that readers can reach the content they are interested in as easily as possible. A rule says that a page should not be more than three clicks away from the homepage; in other words – you need to be able to get where you want in no more than three clicks.
It is absolutely mandatory, but it is not enough to have a relevant site, rich in content, to load quickly, etc.
A good site needs to be properly promoted, strong, and effective; otherwise, how could it get in front of your customers?
That’s right, that’s how things were at the beginning – you were making a good site, and it was gradually rising on its own in search engine results. Now you have to do what is called link-building, that is, a form of content marketing.
Step 4 – Publish guest posting articles
Guest posting means posting articles with links to your page on host sites relevant to your site.
Although partially controversial, this SEO strategy is safe, effective, and beneficial for everyone if done correctly. What does it mean done correctly? First, look for sites in the same niche as yours, ideally, or at least in areas related to your business, and suggest that administrators post articles with links to your page on their sites.
The articles you will offer for publication must be of very good quality, respect the host site’s tone and style, and be really useful to its readers.
It’s a strategy that everyone benefits from – you get better exposure of your site, promotion, and even traffic, and the site that published your material receives good quality text, useful to its visitors.
Step 5 – publish advertorials and press releases
Warnings and press releases are also a great way to promote your site. There are sites with many visitors, and a promotional material can bring you considerable traffic, respectively customers.
- With dofollow attribute – which transmit the Page Rank from one site to another; very valuable SEO. In short, Page Rank (PR) is the value Google assigns to a site; the bigger, the better.
- with nofollow attribute – which do not transmit the Page Rank from one site to another; less valuable SEO
- As stated by Google, good practices say that links in advertorials and press releases must have the rel = “nofollow” attribute. Therefore, the site on which you published the advertorial will not send your own Page Rank to your site through the link inserted in that advertorial.
What sense does it make then to publish something like that, where else do you say that publishing advertorials costs money? Well, here are three reasons why this promotion tactic is so good:
- Links with the rel = “nofollow” attribute are not useless for SEO. Many SEO experts have found that Google attaches some importance to these links; it is true, less than dofollow links.
- The outbound links profile of a site must also contain Nofollow links to look as natural as possible, otherwise, Google will consider that you have used link schemes to improve your position. In this case, the consequences can be unpleasant.
- The role of a link is, first and foremost, to drive traffic – and if a link sends a lot of visitors to your site, it doesn’t really matter much if it’s dofollow or nofollow.
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